Search Engine Optimization

How to make your website Search Engine Friendly?

When a person performs a search, it requires the search engines to search the gazillions of pages based on those keywords within the search phrase… and then do two things well, and that would be  :

1: return only results that are relevant to your search, then;
2. rank those results in order of perceived value (or importance)

The search engine then presents the search results in the SERP’s (search engine report pages). My Job is to Get You in the SERP’s for the keywords you choose to target. There is no magic wand I use to get the job done.  Search Engine Optimization is all about research, testing, and good writing skills, in other words – hard work.

And the research has not stopped since 1997. A partial list of my constant study>

• How Search Engines Work
• How People Use Search
• Why Search Sourcing is Necessary
• Search Engine Friendly Design
• Keyword Research
• How Other Search Marketers Use Content
• How to get Popular Links
• What the Search Guru’s are Doing
• Myths About Search
• Search Analytics

The Bottom Line
When you get down to it, it’s all about optimized content. When I write good SEO copy, I write by solving an issue to a person’s problem. I write with a remedy/ issue specific theme and try to do it with an attractive and engaging style. This is what makes my SEO tactics, a style all my own…and its a style I have perfected over the years of hard study.